Retail & Hospitality
Smart Retail Charging Network
A national retail chain partnered with Joulepoint to launch customer-facing chargers that double as grid-balancing assets.
- Customer
- PrimeGrocer
- Location
- Mumbai, Pune, Bengaluru
- Timeline
- 7 months

Challenge
- PrimeGrocer wanted to install fast chargers at 24 flagship stores but faced limited grid capacity and high interconnection costs at several locations.
- The team also needed a seamless loyalty integration so shoppers could activate sessions using the retailer's mobile app without juggling separate accounts.
Solution
- Joulepoint deployed 60 kW modular DC chargers paired with embedded load management and 120 kWh of onsite battery storage across constrained sites.
- Our OCPI-compliant roaming gateway integrated with the retailer's loyalty stack, allowing single sign-on and shared wallets across e-commerce and in-store channels.
Impact
Network uptime
99.96%
Monthly sessions
18,400
Peak demand reduction
26%
- Average utilisation reached 31% within three months, exceeding the business case by 12 percentage points.
- Smart load management shaved 26% off peak demand charges while keeping customer wait times below 4 minutes.
- PrimeGrocer now surfaces real-time charger availability within its consumer app, increasing dwell time and basket size by 8%.
“Joulepoint helped us future-proof our energy strategy. The charging bays delight customers while the behind-the-scenes optimisation protects our margins.”
Services Provided
Site designHardware supplyCSMS operationsEnergy optimisation